Defining New Products: The Product Definition Decision Model™ Helps Guide the Process

Is creating a written product definition document before starting development on a new product at odds with the lean methodologies that emphasize “fail fast, fail cheap” as a way to allow a product definition to emerge? A recent article proposed that indeed this is not the case (1). This article will expand on that concept and introduce the Product Definition Decision Model™ as a way to guide product definition.  Continue reading

Is Fully Defining a New Product at Odds with a “Minimum Viable Product”?

A recent article focused on the number one problem in new product development: too many projects for the available development resources (1). In that article, one of the prescriptions proposed was to resist the temptation for the scope of a project to expand. Scope creep not only impacts that specific project but the entire project portfolio because of resource dependencies. Continue reading

The Biggest Challenge in Product Innovation May Surprise You

Ask senior executives at manufacturing firms what their biggest challenge is managing new product innovation and you might hear answers such as lack of creative thinking, development teams need to work harder, or maybe that the organization does not have the right skill sets. The truth might surprise you: consistently year-in and year-out, the single biggest pain point in managing product innovation is too many projects for available development resources.  Continue reading