Process or Vision: What’s More Important for Product Innovation Success?

right-left-brainListen closely and you realize there is a lively debate between those who believe process is most important in innovation and others who contend that vision and creativity are what leads to success. The truth is that both are equally important and organizations interested in improving their ability to innovate must do both well.  Continue reading

The Dirty Little Secret: It’s Not About Your Product

BlindersManufacturing firms tend to focus on their products. In fact, we often fall in love with them. It consumes most of our time at work, and for many in the business, much of their time away from the office as well. We celebrate big orders and naively assume the good times will last forever. Elaborate marketing campaigns tout the benefits of our product vs. competitive offerings. We obsess on how to continually improve the product to out-do our competition. So what’s the problem, you ask?  Continue reading

Software Development Challenges for Traditionally Hardware Oriented Manufacturing Companies

softwareFor manufacturing companies software is an increasingly important aspect of their product’s value proposition. From consumer to industrial products, nearly every industry is affected. Incorporating software presents greater challenges to companies whose products have traditionally been hardware oriented. Continue reading

Small to Mid-Sized Manufacturing Firms: Unique Innovation Challenges

If you operate a small to mid-sized manufacturing enterprise (SME), how are you going to grow revenue and earnings? Every company relies on organic growth of their core products. For most that is typically not enough to sustain the business long term. Geographic expansion and acquisitions can help in some circumstances but long-term, a company must innovate or the business will stagnate and be eclipsed by competitive forces. This is especially true in today’s hyper-competitive environment (1).  Continue reading