Process or Vision: What’s More Important for Product Innovation Success?

right-left-brainListen closely and you realize there is a lively debate between those who believe process is most important in innovation and others who contend that vision and creativity are what leads to success. The truth is that both are equally important and organizations interested in improving their ability to innovate must do both well.  Continue reading

Small to Mid-Sized Manufacturing Firms: Unique Innovation Challenges

SMEIf you operate a small to mid-sized manufacturing enterprise (SME), how are you going to grow revenue and earnings? Every company relies on organic growth of their core products. For most that is typically not enough to sustain the business long term. Geographic expansion and acquisitions can help in some circumstances but long-term, a company must innovate or the business will stagnate and be eclipsed by competitive forces. This is especially true in today’s hyper-competitive environment (1).  Continue reading

Your Innovation Coach: A Unique Subscription Service

Brands IC LogoThere are many paths to grow a company’s revenue and earnings. That topic typically consumes the majority of management bandwidth. Organic market growth, geographic expansion and acquisitions are all viable strategies. But are you ignoring the role of innovation? Continue reading