Defining New Products: The Product Definition Decision Model™ Helps Guide the Process

Is creating a written product definition document before starting development on a new product at odds with the lean methodologies that emphasize “fail fast, fail cheap” as a way to allow a product definition to emerge? A recent article proposed that indeed this is not the case (1). This article will expand on that concept and introduce the Product Definition Decision Model™ as a way to guide product definition.  Continue reading

Manufactured Products and the Power of Simple Thinking

Those employed in manufacturing companies spend much of their time thinking about the product. The features, benefits, specifications, cost structure. The production process and how to improve it. How the product compares to the competition, its design and ease-of-use. These factors drive new product and process innovation.  Continue reading