A 5-Step Approach to Reduce Time-to-Market


This is a reprint of an article that originally appeared in South Carolina Manufacturing

Getting products to market faster is a common objective for every company. While the motivation varies, there are clear benefits including capturing more sales, beating competition to market, providing market flexibility and maintaining a leadership position. Reducing time-to-market can also be a focal point for improving the overall innovation management process (1).  Continue reading