Rethinking Your Company’s Purpose Benefits the Bottom Line

PointThe traditional management model has existed for more than a hundred years and the basic tenants are still fundamental to how businesses are managed. Concepts such as hierarchy, standardization, specialization, goal alignment and the use of extrinsic rewards to motivate behavior are key components. Above all, efficiency and financial performance are emphasized. If you ask most CEO’s, presidents or owners of companies what’s the “purpose” of their business, they might look at you with a confused expression, and simply say “we are in business to make a profit”. But is that really true? Are there other reasons for a business to exist and by rethinking your company’s purpose, can you achieve stronger and more sustainable financial success?  Continue reading