The Senior Business Leader as a “Super Product Manager”: The Right Role?

SuperheroA high level of senior management engagement is absolutely critical to the long-term success of any company’s new product development (NPD) and innovation success. A recent article on the role of Jeff Bezos during the development of the Fire Phone (1) led to a question: Can and should the senior manager in a business function as what might be termed a “super product manager”?  By my definition, a “super product manager” drives the process to define what products or services get developed, but is also responsible for the company’s short and long-term financial success and to whom everyone else ultimately reports to functionally. These are two very different roles, and the question addressed in this article is whether this level of engagement in NPD is actually detrimental to a company’s long-term success.  Continue reading