Assessing Disorder in a New Product Development (NPD) Process

order-chaosThose responsible for managing innovation and the new product development (NPD) process face some universal problems. Statements like “every project seems to be late, never early”, “we always underestimate the project cycle time” and “we constantly pull team members from a project to fix high priority customer requests”, are common. These frustrations are manifestations of process and organizational problems that left unaddressed, continue to hinder a company’s ability to develop new products in a timely manner. The problems do not go away and in fact, over time, the negative impact expands. This article addresses some key reasons, in my experience, for an NPD process to move into a higher state of disorder and how to address the root causes. Continue reading