Your Innovation Coach: A Unique Subscription Service

Brands IC LogoThere are many paths to grow a company’s revenue and earnings. That topic typically consumes the majority of management bandwidth. Organic market growth, geographic expansion and acquisitions are all viable strategies. But are you ignoring the role of innovation? Continue reading

A 5-Step Approach to Reduce Time-to-Market

faster

This is a reprint of an article that originally appeared in South Carolina Manufacturing

Getting products to market faster is a common objective for every company. While the motivation varies, there are clear benefits including capturing more sales, beating competition to market, providing market flexibility and maintaining a leadership position. Reducing time-to-market can also be a focal point for improving the overall innovation management process (1).  Continue reading

Aligning Manufacturing and R&D in New Product Development (NPD)

New product development (NPD) is about creating knowledge resulting in new products that drive revenue and earnings growth. It is arguably the most important business process and one of the most difficult to manage (1). Why? Because it encompasses a series of workflow, information and decision flow across the entire organization. It is unique as well since every other process in the business can be driven to maximum efficiency. NPD is not just about efficiency, which often is the focus.  The real concern should be how to make it more effective.  Continue reading

Understanding Risk in Medical Device New Product Development (NPD)

risk_managementNew product development (NPD) consists of workflow, decision and information flow across multiple functions in an organization. Managing and mitigating risk for each project and the entire portfolio of projects is an essential management activity during NPD. A company’s ability to understand and manage risk can mean the difference between financial success and disaster. In developing products for the medical device industry, meeting FDA requirements presents an additional risk factor not found in other industries. This article will address three important sources of risk in developing products for the medical device industry and suggestions on how to manage. There will also be an opportunity to register for an upcoming free webinar that will provide additional information. Continue reading

What’s the Next Big Thing in Innovation Management?

big thingA colleague of mine, Robert Brands of Brands & Company (1), recently posed a question. He asked, “…so what do you think is the next big thing in innovation management?” For instance, there are concepts such as “blue ocean strategy”, “open innovation”, “lean start-up strategy” and even “big data” that have occupied much of the innovation management press. Countless books and articles tout the latest “best practice”. What will be next, Robert asked?  Continue reading

Innovate Your Innovation Process

innovateAre you a small to mid-sized (SME) manufacturing company with a singular focus on understanding your customer needs, providing superior products to meet those needs and growing your revenue and earnings? It goes without saying that for every company, these goals should and do consume significant management bandwidth. The problem is that most organizations become too inwardly focused (1). They do not consider what might be happening outside their company, and even beyond their industry, and leverage that knowledge to create new customer value. This has driven the popularity of the concept of “open innovation”. Maybe we should extend the concept of open innovation to other important aspects of a business such as the innovation management process. Why not, in other words, “innovate your innovation process” by learning from others? Continue reading

The Senior Business Leader as a “Super Product Manager”: The Right Role?

SuperheroA high level of senior management engagement is absolutely critical to the long-term success of any company’s new product development (NPD) and innovation success. A recent article on the role of Jeff Bezos during the development of the Fire Phone (1) led to a question: Can and should the senior manager in a business function as what might be termed a “super product manager”?  By my definition, a “super product manager” drives the process to define what products or services get developed, but is also responsible for the company’s short and long-term financial success and to whom everyone else ultimately reports to functionally. These are two very different roles, and the question addressed in this article is whether this level of engagement in NPD is actually detrimental to a company’s long-term success.  Continue reading

Assessing Your New Product Development (NPD) Process

continuous learningFor anyone responsible for managing a new product development (NPD) process, continually assessing your process and learning from other’s experiences is a must. These whitepapers available at no charge cover a wide range of topics including the role of management in NPD success, metrics, project definition, portfolio management and online tools, project risk, among others.   Continue reading

Innovation Coach – 2015 Workshop Series: Cincinnati Registration Closes February 13

Brands IC LogoAre you a small to mid-sized manufacturing company and realize that for continued growth in revenue and earnings you must improve your ability to manage innovation and new product development? The Innovation Coach offered by New Product Visions are unique workshops focused on creating or improving an existing new product development (NPD) process. The workshops are accessible and affordable for small to mid-sized businesses, and a cost effective way to quickly learn how to improve your ability to manage innovation and grow revenue and earnings. Continue reading

Innovation Coach – 2015 Workshop Series: Philadelphia Registration Deadline

Brands IC LogoAre you a small to mid-sized manufacturing company and realize that for continued growth in revenue and earnings you must improve your ability to manage innovation and new product development? The Innovation Coach offered by New Product Visions are unique workshops focused on creating or improving an existing new product development (NPD) process. The workshops are accessible and affordable for small to mid-sized businesses, and a cost effective way to quickly learn how to improve your ability to manage innovation and grow revenue and earnings. Continue reading